Why we built Clinic Roll.

By Neil Ingram DO · Osteopath · Brussels

I've used Cliniko for years. It's reliable, the data model is clean, and the API is generous. That's a low bar for clinic software, and Cliniko clears it. I'm not here to bash them.

But there's a pattern. Every time I wanted a workflow piece — a waitlist patients could join themselves, an alert when a booking changes, a way to block a whole week of leave at once, smarter SMS reminders — I'd reach for a different third-party tool. Different login, different invoice, different vendor.

So I ended up doing what a lot of practitioners end up doing: bolting on tools. A Zapier here. A JotForm there. A spreadsheet for the waitlist. When I added it all up, the stack cost more per month than the practice management itself — and three different vendors to email when something broke.

So I built them.

Clinic Roll is two apps that sit beside your Cliniko account, not on top of it. No migration, no new database for your patients, no lock-in. Your Cliniko stays your Cliniko. Both are free, for any number of practitioners.

• Notify emails you the second a patient books, cancels, or reschedules. Goes to whoever actually manages your diary, not just you.
• Leave blocks time off properly — multi-day holidays, every public holiday for the year, individual 45-minute gaps. One click, writes straight to Cliniko.

Why free.

Because these two solve small, specific annoyances, and charging a subscription for them never sat right. There's no card, no trial clock, and nothing to cancel. If I ever build something big enough to charge for, that'll be its own decision — it won't quietly start billing you for these.

EU-hosted. GDPR-native. Not a bolt-on.

Everything runs on Cloudflare Workers in EU regions and Supabase in Dublin. No US hosting. No third-country transfers. No Google Fonts loaded from the US edge (we host ourselves). No marketing-analytics pixels inside the apps. The public marketing site uses Google Analytics 4 with IP anonymisation and a consent banner — and that's the only tracking anywhere.

I'm a solo sole trader in Brussels, not a VC-backed SaaS. I don't have a Chief AI Officer or a Data Science team. I have one osteopath who writes code in the evenings because the alternative was watching his own diary get more expensive every quarter.

Who replies when you email.

Me. hello@clinicroll.com goes to my inbox. I reply directly, usually within the hour during European working times. If you find a bug, I'll probably ship the fix that day — because I use the thing too, and it's broken for me as well.

That's the story. The rest of the site explains what each app does. This page is just here in case you wanted to know why any of it exists.

If blocking leave and knowing the moment your diary changes would make your week easier — they're free. No credit card, nothing clever. Just try them.